It's a hard truth to hear, but to reap the full benefits of your online efforts, you need to create an environment that can be measured and analyzed. Join Astra for a FREE webinar on digital marketing for the wine industry on Tuesday, May 8 at 10 a.m. PST.
The main goal of SEO is to drive traffic to your website. And more traffic means more revenue… right?So why is it such an afterthought for so many wineries when the truth is that neglectingSEO is like leaving money on the table?
Emails are a big part of our daily digital diet, but as we know all too well, only some brands manage to consistently win our time and attention in the inbox. So, before it gets to that point, how do you make a compelling case for your brand? Check out our tips below on executing a strategic re-engagement campaign.
Now in its sixth year, BottleRock Napa Valley is the wine-iest music festival around—and thousands of fans are expected to attend in 2018 alone. This three-day experience showcases Napa culture and presents a real opportunity to neighboring businesses to engage with the demographics who attend the festival.
With the implications of the Facebook and Cambridge Analytica data infringement being revealed, it becomes paramount to spend time examining the alternatives as advertisers expand and diversify beyond traditional Facebook tools.
Spring cleaning is as suited to dealing with your old pairs of jeans as it is your email database. So let’s take a look at a few steps you can take to trim down your old lists and prepare for a new, successful, and targeted season.
When setting marketing goals, are you able to project a reasonable return on ad spending? Take a look at the strategy, tools, and results of one of our targeted marketing campaigns. Gleaning perspective from real-life examples will help you set benchmarks for your own campaigns.
This beautiful place is where we all call home, too, and we are committed to its restoration. While nothing will be exactly as it was before the fires, rebuilding will take time, and our community will grow stronger and more generous in the process. Acting right now will allow us to plant the seeds for a greater future.
Where can a professional go to get best practices, effective tactics to use, and learn from successful case studies that are all custom-tailored for the wine industry? The Direct to Consumer Wine Symposium is where, and here are our takeaways from the 2018 event.