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Where does social media fit in your org chart? Do you have a strategic, planned, and measured place for it? Or does it feel like a necessary evil within your company?
Wineries must be able to create the same experience online as when customers visit their tasting rooms for the first time...and that's hard! Join Astra for a FREE webinar on digital marketing for the wine industry on Tuesday, March 6 at 10 a.m. PST.
Where can a professional go to get best practices, effective tactics to use, and learn from successful case studies that are all custom-tailored for the wine industry? The Direct to Consumer Wine Symposium is where, and here are our takeaways from the 2018 event.
Increase your online wine sales and brand presence with these four marketing channels. Create your own recipe for digital success.
Visual content marketing should be the focus of your marketing strategy. Here are the marketing statistics that prove it...
Marketing and tourism are two critical aspects of the wine industry’s profitability. The Wine Marketing & Tourism Conference is an industry-wide conference designed for wineries, wine tour operations, wine associations, and wine destinations to enhance marketing skills and develop a progressive tourism position.
What happens when the current three-dimensional reality of the winery and wine country experience is disrupted by a natural disaster? Here are 5 tactics to market through all this when you don’t have the strong economic fuel provided by tourism in harvest season.
Enter SF Vintner’s Market: the first and only wine tasting and buying event helping family-owned wineries market and sell their wine direct-to-consumer.
Google Tag Manager: One Tool to Rule the Analytics World
Volunteering gives you the warm and fuzzies, but it can also boost your business! In a world driven by the bottom line, customers and employees are valuing ‘giving back’ more than ever. So, if your business isn’t in the business of giving back, what are you waiting for?