Wineries must be able to create the same experience online as when customers visit their tasting rooms for the first time...and that's hard! Join Astra for a FREE webinar on digital marketing for the wine industry on Tuesday, March 6 at 10 a.m. PST.
Where can a professional go to get best practices, effective tactics to use, and learn from successful case studies that are all custom-tailored for the wine industry? The Direct to Consumer Wine Symposium is where, and here are our takeaways from the 2018 event.
Marketing and tourism are two critical aspects of the wine industry’s profitability. The Wine Marketing & Tourism Conference is an industry-wide conference designed for wineries, wine tour operations, wine associations, and wine destinations to enhance marketing skills and develop a progressive tourism position.
What happens when the current three-dimensional reality of the winery and wine country experience is disrupted by a natural disaster? Here are 5 tactics to market through all this when you don’t have the strong economic fuel provided by tourism in harvest season.
Volunteering gives you the warm and fuzzies, but it can also boost your business! In a world driven by the bottom line, customers and employees are valuing ‘giving back’ more than ever. So, if your business isn’t in the business of giving back, what are you waiting for?