Black Friday is just around the corner and there’s no time like the present to prepare. So take 5 minutes, maybe even 10, and take a look at our top 5 ways to set your brand up for success. From planning to executing, here are some points to consider when optimizing your ads this Black Friday.

I'm Savannah-Jane, welcome to my  ̶c̶r̶i̶b̶ blog! "Savannah's Quick Sip" is a riveting saga of marketing for California's wine industry through the eyes of an intern from the deep South. Join me as I expose my coworkers, make strange observations, and break down technobabble through sarcasm and Gifs. Ye who enter here, abandon all hope, and pour yourself a glass of wine.

You’re using your data, targeting relevant interests, selecting age ranges and using geo-targeting to the best of your abilities and yet... It doesn’t seem to be working. Let’s take a look at some ways to make your sales funnel successful.

So you know you need to be GDPR-compliant, but you’re not sure where to start. We get it - GDPR can be confusing and a little dense. Let us break it down for you in 5 easy to digest steps so that you can continue communicating with your consumers with ease.

The new data protection regulation launched on May 25, 2018, reinforces EU individual’s rights, and it should have raised more than one eyebrow in the wine industry, especially for businesses that have a web presence and/or ship products purchased online.

I'm Savannah-Jane, welcome to my  ̶c̶r̶i̶b̶ blog! "Savannah's Quick Sip" is a riveting saga of marketing for California's wine industry through the eyes of an intern from the deep South. Join me as I expose my coworkers, make strange observations, and break down technobabble through sarcasm and Gifs. Ye who enter here, abandon all hope, and pour yourself a glass of wine.

Emails are a big part of our daily digital diet, but as we know all too well, only some brands manage to consistently win our time and attention in the inbox. So, before it gets to that point, how do you make a compelling case for your brand? Check out our tips below on executing a strategic re-engagement campaign.

I'm Savannah-Jane, welcome to my  ̶c̶r̶i̶b̶ blog! "Savannah's Quick Sip" is a riveting saga of marketing for California's wine industry through the eyes of an intern from the deep South. Join me as I expose my coworkers, make strange observations, and break down technobabble through sarcasm and Gifs. Ye who enter here, abandon all hope, and pour yourself a glass of wine.

The main goal of SEO is to drive traffic to your website. And more traffic means more revenue… right? So why is it such an afterthought for so many wineries when the truth is that neglecting SEO is like leaving money on the table?