Too often tactics are executed without perspective of the ultimate goal, and without being tied to a specific strategy . You send an email with a sales promotion and hope for the best, without any idea of how to measure for improvement.

A strategic approach would analyze the current customers patterns of opening, cleanse the data, and have an action plan to test different content to maximize conversions. Subject lines and content would be systematically tested over a specific period of time to optimize open rates, click rates, and conversions. The difference is subtle, yet immensely important to the ultimate goal.

THIS SERVICE INCLUDES:

Consulting on Digital Marketing and Other Business Strategy