Let’s be honest, sending one-off email blasts to your entire list is sooo 2016. If you’re serious about growing your winery’s direct-to-consumer (DTC) business, you need to be thinking in flows - automated email sequences that run quietly in the background while you harvest grapes, run your tasting room, or take a well-deserved nap in the barrel room.
After unlocking SEO success in the Wine Industry, we move on to Search Engine Marketing. SEM offers wineries a powerful toolkit to boost their online visibility, attract more website visitors, and drive sales. It’s time to Maximise online visibility with SEM, explore its nuances, differences from SEO, and how Google Ads can be leveraged effectively.
In today's digital age, having a strong online presence is crucial for businesses in every industry, including the wine industry. With consumers increasingly turning to the internet to research and purchase products, search engine optimization (SEO) has become a powerful tool for wineries who are looking to enhance their visibility and acquire more customers.
Though wine is among the most ubiquitous of all alcoholic drinks, second only to beer, it lags in its e-commerce efforts. Here’s why our industry’s wineries and tasting rooms are taking their sweet time with e-commerce and how they can do better.
Traditional mail is successful. It’s tried and true and honest in the eyes of many, but it needs a modern flair and a personal touch to really make a difference for today’s businesses. So we’ve applied print to a digital strategy for the wine industry, which after all, is the definition of omni-channel marketing.
Our latest webinar was all about Video Marketing, and we’ve turned it into a blog for all you avid readers. This is our Video Team’s step-by-step guide on making a video come to life, then how to use it to sell your wine. You can watch our recorded presentation on our YouTube channel
With more competition & less travel in the days ahead, Digital Wine Clubs have come of age. Here's how to launch an amazing out-of-the-box Digital Wine Club for your winery’s members.
