Want to take your wine business to the next level? Here’s a tip for all wine lovers, makers, and retailers; pair good wine with a good cause.
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Digital Marketing Blog - Winery Marketing Agency - Astra Digital
Read articles developed by a Winery Digital Marketing agency in Napa, CA. Topics range from avoiding marketing mistakes to utilizing best practices.
Email campaigns have a variety of elements which decide the success or failure of the send itself, and sometimes these elements can be hard to define unless you know what to look for. Was it the subject line that made the email completely fail?
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It’s back again! And boy, we really missed it! The SF Vintners Market at Fort Mason, on San Francisco Bay. It is how to reach engaged wine drinkers from all over the Bay Area.
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Driving traffic to your e-commerce store is obviously a very important goal when looking at your business, but is it the correct goal to start out with? The answer really depends on how sophisticated your online store is. If it’s lacking in certain areas, your first goal should be about improving it, and making sure it is up to speed with all best practices.
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THE LANDSCAPE
The world of consumer marketing recognizes that social marketing is an essential spoke in the wheel of a brand’s media mix.
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There’s no doubt that Facebook is a powerhouse among social media platforms, and currently a crucial outlet for many large B2C business advertisers. So when it comes to B2B businesses, how important is the social platform to advertising? The answer is plain and simple: Facebook is a necessity.
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Trends are important to be aware of when it comes to marketing, and business as a whole. Knowing what is working and what’s not in your industry, knowing the current statistics, strategies, and best practices – all hold valuable weight. This stands true with content marketing as well, which is the process of creating valuable and relevant content to attract a specific audience.
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If you used video in any way, shape, or form within your marketing strategy this year then you probably know the success it can have. With everything from doubling click through rates, to increasing Google front page results, video marketing simply outperforms most other marketing content.
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Lead generation can be tricky in trying to increase conversion rates due to the common methods that many consumers view as spam and try to avoid. The key comes with creativity in the way you go about lead generation and, of course – testing. The following article below by Lindsay Kolowich on moz.com outlines 5 clear and practical lead generation ideas that have a high success rate for increasing conversion rates to your website.
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As content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens.
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