Read articles developed by a Winery Digital Marketing agency in Napa, CA. Topics range from avoiding marketing mistakes to utilizing best practices.
The above is a phrase one hears from elders who wish to pass on their sage advice from lessons learned the hard way. Like other folks, we in the wine industry seem to have no trouble following this maxim, but sometimes it works against us.
Read MoreAs a kid, I loved two things: video games and taking things apart to find out how they work. As someone who considered himself a “geek” throughout much of his life (I still do today) I never imagined I would find myself working as part of a digital marketing firm. In general, when I thought about marketing I imagined different ways to sell stuff.
Read MoreTraditionally, there are two trains of thought when it comes to social media. Either you believe that every dollar spent is being thrown down a black hole with no evidence of return on your investment, or you think that every engagement is a valuable interaction that brings a potential customer one step closer to a purchase.
Read MoreI recently logged some miles in Oregon wine country and participated in a full day seminar on Direct to Consumer Marketing presented to an interesting group that included both large and small Oregon wineries.
Read MoreAstra’s services such as social media, email marketing, SEO/SEM, and media services elevates the ability of wineries to engage, convert, and retain customers across all DTC channels.
Read MoreFor this third and final post in our series about the annual State of the Wine Industry report, released last week by Rob McMillan of Silicon Valley Bank, we take a deeper dive into digital.
Read MoreIn the past year alone, the Toronto communications professional has toured and sipped her way through all three of Canada’s key wine-producing regions: Niagara, Prince Edward County, and the Okanagan Valley.
Read More37 email marketing stats to blow your mind.
Read MoreWe’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business.
Read MoreMerchants at heart, who won’t play the part.
Wineries, in general, do a poor job in the eCommerce channel. They always have, and unfortunately the trend continues.
Read More
