There’s no doubt that Facebook is a powerhouse among social media platforms, and currently a crucial outlet for many large B2C business advertisers. So when it comes to B2B businesses, how important is the social platform to advertising? The answer is plain and simple: Facebook is a necessity.
Read MoreTrends are important to be aware of when it comes to marketing, and business as a whole. Knowing what is working and what’s not in your industry, knowing the current statistics, strategies, and best practices – all hold valuable weight. This stands true with content marketing as well, which is the process of creating valuable and relevant content to attract a specific audience.
Read MoreIf you used video in any way, shape, or form within your marketing strategy this year then you probably know the success it can have. With everything from doubling click through rates, to increasing Google front page results, video marketing simply outperforms most other marketing content.
Read MoreAs content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens.
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