Now in its sixth year, BottleRock Napa Valley is the wine-iest music festival around—and thousands of fans are expected to attend in 2018 alone. This three-day experience showcases Napa culture and presents a real opportunity to neighboring businesses to engage with the demographics who attend the festival.

With the implications of the Facebook and Cambridge Analytica data infringement being revealed, it becomes paramount to spend time examining the alternatives as advertisers expand and diversify beyond traditional Facebook tools.

Spring cleaning is as suited to dealing with your old pairs of jeans as it is your email database. So let’s take a look at a few steps you can take to trim down your old lists and prepare for a new, successful, and targeted season.

This beautiful place is where we all call home, too, and we are committed to its restoration. While nothing will be exactly as it was before the fires, rebuilding will take time, and our community will grow stronger and more generous in the process. Acting right now will allow us to plant the seeds for a greater future.

Where does social media fit in your org chart? Do you have a strategic, planned, and measured place for it? Or does it feel like a necessary evil within your company?