Astra Digital

Build a tracked link

Every link uses the same lowercase, hyphenated values, so the attribution dashboard groups channels correctly. Each link carries standard UTMs for Google Analytics and matching fields for Commerce7 orders.

Landing page URLUse the winery's own page, such as a product, club, or reservation page

Channel (medium)

Source

Campaign month

Campaign themeFor example fall-release or club-winback

Evergreen link (no month, such as a bio link)

Content (optional)Variant or placement, such as hero-button

Keyword (paid search only)

Your link

Add Commerce7 order fields to the link

Field code prefixMust match the codes created in Commerce7

Set up once in Commerce7

Create these order custom fields (Settings > Custom Fields > Order, text type) so the link values are saved with each order. Test on a demo tenant first, since the cart-to-order handoff is not confirmed in the documentation.

Build a tracked link

Your link

Set up once in Commerce7

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