What happens when the current three-dimensional reality of the winery and wine country experience is disrupted by a natural disaster? Here are 5 tactics to market through all this when you don’t have the strong economic fuel provided by tourism in harvest season to drive wine sales, wine club signups, and email acquisition.
Enter SF Vintner’s Market: the first and only wine tasting and buying event helping family-owned wineries market and sell their wine direct-to-consumer.
Google Tag Manager: One Tool to Rule the Analytics World
Volunteering gives you the warm and fuzzies, but it can also boost your business! In a world driven by the bottom line, customers and employees are valuing ‘giving back’ more than ever. So, if your business isn’t in the business of giving back, what are you waiting for?
Emojis have become a universally spoken language of their own, and they are here to stay. When it comes to marketing, emojis can help relate to your customers on a friendly and even emotional level. Here are three places you can use them to your advantage:
With over 700 million active users and over 1 million business profiles, Instagram is the center of visual discovery. Businesses worldwide are using Instagram now more than ever to advertise their story, increase brand awareness, and target audiences of interest.
In the modern digital world, you must assume that everyone is a potential customer. The art of converting those potential customers into customers can be daunting. We're helping break this big task into small bites with key takeaways in DTC wine marketing.
So you have taken the painstaking time of creating blog content to educate and entertain - we call it “Edutainment” - but you are not seeing the traffic you deserve for your blood, sweat, and tears. Now what?
The answer is yes! Not only because everyone is doing it, but because video is one of the most versatile and engaging digital marketing tools out there.
Want to take your wine business to the next level? Here’s a tip for all wine lovers, makers, and retailers; pair good wine with a good cause.
Did you know that last year there were over 2 million advertisers on Facebook? Well, stats are expected to show over 4 million advertisers will be on Facebook by the end of 2017. It’s a jungle out there and you need to make sure you aren’t shooting yourself in the foot.
Email campaigns have a variety of elements which decide the success or failure of the send itself, and sometimes these elements can be hard to define unless you know what to look for. Was it the subject line that made the email completely fail?
It’s back again! And boy, we really missed it! The SF Vintners Market at Fort Mason, on San Francisco Bay. It is how to reach engaged wine drinkers from all over the Bay Area.
Driving traffic to your e-commerce store is obviously a very important goal when looking at your business, but is it the correct goal to start out with? The answer really depends on how sophisticated your online store is. If it’s lacking in certain areas, your first goal should be about improving it, and making sure it is up to speed with all best practices.
The world of consumer marketing recognizes that social marketing is an essential spoke in the wheel of a brand’s media mix.
There’s no doubt that Facebook is a powerhouse among social media platforms, and currently a crucial outlet for many large B2C business advertisers. So when it comes to B2B businesses, how important is the social platform to advertising? The answer is plain and simple: Facebook is a necessity.
Trends are important to be aware of when it comes to marketing, and business as a whole. Knowing what is working and what’s not in your industry, knowing the current statistics, strategies, and best practices – all hold valuable weight. This stands true with content marketing as well, which is the process of creating valuable and relevant content to attract a specific audience.
If you used video in any way, shape, or form within your marketing strategy this year then you probably know the success it can have. With everything from doubling click through rates, to increasing Google front page results, video marketing simply outperforms most other marketing content.
Lead generation can be tricky in trying to increase conversion rates due to the common methods that many consumers view as spam and try to avoid. The key comes with creativity in the way you go about lead generation and, of course – testing. The following article below by Lindsay Kolowich on moz.com outlines 5 clear and practical lead generation ideas that have a high success rate for increasing conversion rates to your website.
As content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens.
I have always been fascinated by human behavior pertaining to email, particularly regarding the field of “behavioral economics”. A well-known past economics professor of mine, Richard Thaler, currently a University of Chicago professor and economist, has written numerous books about this subject.
“Do as I say, not as I do”
The above is a phrase one hears from elders who wish to pass on their sage advice from lessons learned the hard way. Like other folks, we in the wine industry seem to have no trouble following this maxim, but sometimes it works against us.
As a kid, I loved two things: video games and taking things apart to find out how they work. As someone who considered himself a “geek” throughout much of his life (I still do today) I never imagined I would find myself working as part of a digital marketing firm. In general, when I thought about marketing I imagined different ways to sell stuff.
Traditionally, there are two trains of thought when it comes to social media. Either you believe that every dollar spent is being thrown down a black hole with no evidence of return on your investment, or you think that every engagement is a valuable interaction that brings a potential customer one step closer to a purchase.
I recently logged some miles in Oregon wine country and participated in a full day seminar on Direct to Consumer Marketing presented to an interesting group that included both large and small Oregon wineries.
Astra’s services such as social media, email marketing, SEO/SEM, and media services elevates the ability of wineries to engage, convert, and retain customers across all DTC channels.
37 email marketing stats to blow your mind.
We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business.
In the past year alone, the Toronto communications professional has toured and sipped her way through all three of Canada’s key wine-producing regions: Niagara, Prince Edward County, and the Okanagan Valley.
For this third and final post in our series about the annual State of the Wine Industry report, released last week by Rob McMillan of Silicon Valley Bank, we take a deeper dive into digital.
You probably don't need us to tell you that the way customers find your business has changed. We're glued to our phones, which serve as a dictionary, encyclopedia, phone book and superstore, all in one. We research products and companies online before ever stepping into a store.