Marketing & Tourism Go Together Like Wine & Cheese


Would you like some tourism with that marketing? Of course you would! Marketing and tourism are two critical aspects of the wine industry’s profitability and they go hand-in-hand.

With Sonoma and Napa counties currently in recovery mode, wine marketing and tourism are more important than ever! Without effective marketing tactics to bring visitors through your doors, increase online sales, and boost wine club memberships, you are leaving your winery at a disadvantage. But don't panic - we are all in this together! 


What is the Wine Marketing & Tourism Conference?

The Wine Marketing & Tourism Conference is an industry-wide conference designed for wineries, wine tour operations, wine associations, and wine destinations to enhance marketing skills and develop a progressive tourism position. The 2017 conference is being held November 6-8 at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA.


Why should you attend?

The Wine Marketing & Tourism Conference serves two needs:

1) It provides key information about the critical subjects of wine marketing and wine tourism that you can bring home to both grow and improve your local offerings.
2) It serves as a forum for connecting with your wine industry peers.


Who is (and should be) attending the conference?

  • Wineries interested in driving more traffic to their site and tasting room

  • Tour operators, travel agencies, transportation companies, and event planners that provide wine tourism offerings to the public

  • Hotels and restaurants located in wine regions around the world

  • Public relations professionals and other consultants in the wine and tourism industries

  • Academics and students from university wine business programs

  • Media and bloggers who write about wine and tourism


What can you expect to get out of the conference?


  • An overview of the current state of wine tourism from keynote speakers and industry panels.

  • Information you can use in digital marketing, social media, tasting room management, and more from breakout sessions and pre-conference workshops.

  • Networking opportunities during sessions, receptions, and dinners.

  • An opportunity to pour your wine at the Wednesday evening reception if you are one of the first 40 non-profits, governmental winery associations, or destination marketing organizations registered to attend.

  • Two wine receptions (included in the conference price).


Want to learn about digital marketing for the wine industry?


Ron Scharman, CEO of Astra Digital Marketing Services, and Ryan Neergaard, Director of Business Development of Astra Digital Marketing Services, are conducting a Digital Marketing for the Wine Industry workshop from 8:30-11:30 a.m. on Monday, November 6. The workshop will focus on digital marketing strategies and tactics to support, and even enhance, the overall marketing efforts of your brand through social media, email, SEO, and much more. Be sure to register for the pre-conference morning workshops if you would like to attend.


*Use code ASTRA for $50 off registration

Register for the Wine Marketing & Tourism Conference