Our Services (cont)

 

our Services

There are many ways that we can partner. Here are just a handful.

 
 
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astra social

Overview

Our social media execution is a goal-oriented marketing practice, focused on engaging targeted audiences and converting them into purchasers. We take your tailored strategy and turn it loose in a social landscape that delivers measurable results that positively impact your business. Your brand is unique. Every strategy we deliver is fitted to you. Kind of like a tailored Armani suit.

 

THIS SERVICE INCLUDES:

Profile Creation; Optimization; Daily Monitoring & Engagement; Visual Branding; Original Content Creation; Paid Social Advertising

 
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Astra Email

Overview

Email marketing today is both art and science. More than 65% of consumers read email on a mobile device. Are your customers and prospects paying attention to you? We can help.

 

The most effective campaigns offer consumers relevant content consistent with their relationship with your brand across all platforms and is mobile optimized. Using our email marketing tool kit, cutting-edge software, and industry knowledge, we help craft targeted and tested emails that outperform what you can do on your own.

 

THIS SERVICE INCLUDES:

Email Content Creation; Personalization and A/B Testing; Template Creation; Email analytics

 
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astra content

Overview

Whether for your website, app, social media, or other marketing media, great content produces results. We deliver relevant content that drives traffic, engagement, and sales through cost-effective content marketing. From awareness to conversion, we tell your story in a way that engages users, builds brand awareness, educates and entertains (edutainment), and drives visitation and sales.

 

Our content marketing involves a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive engagement, visits, and sales.

 

Our bottom line is to turn potential customers into brand advocates. Whether that’s customized written content and photography or video for your website, blog, or social media marketing, we create content with a clearly defined purpose that is always aligned with your business goals.

 

THIS SERVICE INCLUDES:

Social Media; Blog Articles; Third Party Profiles; Press Releases; Downloadable Content; Email; Campaigns

 
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astra engagement & data capture

Overview

The days of passively collecting data are over. Every person that interacts with your brand is a potential customer or brand ambassador for your business. When someone engages with a post on Facebook (like, share, comment) you can target them with specific advertising. Engagement is no longer just a feel-good stat to pat yourself on the back.

 

The content you create matters. Make your engagement count with content that has specific goals that work hand-in-hand with your overall digital strategy.

 

THIS SERVICE INCLUDES:

Quizzes; Contests; Downloads; Events; Lightbox Implementation; Activation Campaigns

 
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astra google analytics

Overview

Our Google Analytics experts will set up your account and tracking parameters. From there, we’ll constantly monitor your data, allowing you to track traffic and pivot toward better e-commerce results.

 

THIS SERVICE INCLUDES:

Monitoring Traffic; E-commerce Performance; Setting Up E-commerce Funnel and Goals; Google Tag Manager Integration to Track Specific Events, Actions, and Behaviors on Your Site

 
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Astra strategy

Overview

Too often tactics are executed without perspective of the ultimate goal, and without being tied to a specific strategy . You send an email with a sales promotion and hope for the best, without any idea of how to measure for improvement.

 

A strategic approach would analyze the current customers patterns of opening, cleanse the data, and have an action plan to test different content to maximize conversions. Subject lines and content would be systematically tested over a specific period of time to optimize open rates, click rates, and conversions. The difference is subtle, yet immensely important to the ultimate goal.

 

THIS SERVICE INCLUDES:

Consulting on Digital Marketing and Other Business Strategy

 
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Astra Digital advertising

Overview

Increase the effectiveness of your ads. We refine your audience and makes your ads more relevant to your target, which saves people time by connecting with them in space they prefer. Our in-house ad experts help you set down-to-earth objectives based on your budget and advise you to reach your marketing goals.

 

THIS SERVICE INCLUDES:

Facebook Ads; Twitter Ads; Instagram Ads; LinkedIn Ads; Google SERP; Google AdWords; Retargeting

 
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astra reporting

Overview

Move beyond a “gut feeling” approach for measuring success to a tangible system that defines goals and lets you know what was successful. Don’t guess what is working for your company. Define your goals and measure them from end to end. Apply more resources to what is working and eliminate the rest.

 

THIS SERVICE INCLUDES:

Email Analytics; Social Media Growth; Social Media Advertising Analytics; Website Traffic; Online Conversions; UTM Tracking