When setting marketing goals, are you able to project a reasonable return on ad spending? Take a look at the strategy, tools, and results of one of our targeted marketing campaigns. Gleaning perspective from real-life examples will help you set benchmarks for your own campaigns.
This beautiful place is where we all call home, too, and we are committed to its restoration. While nothing will be exactly as it was before the fires, rebuilding will take time, and our community will grow stronger and more generous in the process. Acting right now will allow us to plant the seeds for a greater future.
Wineries must be able to create the same experience online as when customers visit their tasting rooms for the first time...and that's hard! Join Astra for a FREE webinar on digital marketing for the wine industry on Tuesday, March 6 at 10 a.m. PST.
Where can a professional go to get best practices, effective tactics to use, and learn from successful case studies that are all custom-tailored for the wine industry? The Direct to Consumer Wine Symposium is where, and here are our takeaways from the 2018 event.
Marketing and tourism are two critical aspects of the wine industry’s profitability. The Wine Marketing & Tourism Conference is an industry-wide conference designed for wineries, wine tour operations, wine associations, and wine destinations to enhance marketing skills and develop a progressive tourism position.
What happens when the current three-dimensional reality of the winery and wine country experience is disrupted by a natural disaster? Here are 5 tactics to market through all this when you don’t have the strong economic fuel provided by tourism in harvest season.