Article seen on The Huffington Post
September 20, 2016 - William Morrow
We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business.
Social media may take the lead in website traffic referral for business on the internet, but what is undeniable is that search is still the leading source of the most targeted customers on the internet.
While this fact is known to most digital marketers, many are unable to recommend the right steps needed to attract qualified leads to their clients’ businesses.
This article will explore methods your business can use to make better gains through the search engine and improve sales.
Get on Google My Business
With Google’s increasing advancement in listing businesses along relevant search results, digital marketers and business owners are seeing better opportunities to get listed and be showcased directly to their customers.
Google My Business offers businesses with a brick-and-mortar presence the ability to get their business’ opening hour, phone number and location displayed to customers in search results and on Google Maps.
What’s more impressive is the “view office” feature that allows potential customers to take a virtual tour of your office without leaving Google or their seat. This will offer businesses several benefits which include increased trust and confidence in customers that have taken the virtual tour.
Use the instructions on Google My Business by Google to get started on setting your business up for the listing.
Encourage User Review
A lot of reports have shown that users who read reviews on your website, whether the customer reviews are negative or positive, will be highly likely to consider making a purchase from your website. Even leading digital marketing experts agree that using customer reviews on your website can enhance trust and transparency in your business.
According to Marc Smith from Top 10 Digital Agencies, “The best performing businesses have customers leave reviews on their websites so that potential buyers understand that they are dealing with trusted entities.”
There are several ways to encourage your customers to leave a review on your website. Being creative and open about the process will make them feel more comfortable to share their experience doing business with you and thus encourage others to come aboard.
Take Advantage of Off-Page Optimization
Off-page SEO is an important aspect of search optimization that businesses can take advantage of and get increased presence on top search results. While most businesses concentrate most of their resources on on-page efforts, signals like links, citations, and references on other websites are very credible ranking signals that Google considers.
In a comprehensive list that tries to share most of Google’s ranking factors, Brian Dean places the off-page optimizations efforts among the signals that Google’s algorithm considers when ranking a website.
Search engines have always been a very important aspect of digital marketing. This makes it critical for businesses to get search engine optimization right.