Whats all the talk about content marketing?
As content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens. The challenging part is measuring that return on investment. The article below from Michael Brenner on contentmarketinginstitue.com clearly explains what the value behind content marketing really is.