It’s back again! And boy, we really missed it! The SF Vintners Market at Fort Mason, on San Francisco Bay. It is how to reach engaged wine drinkers from all over the Bay Area.
I have been going to this event for 7 years, since its inception. The event went on holiday in 2016, while the smaller SF Vintners Reserve Tasting got established at SF’s Sony Metreon Building. But starting in March 2017, the grand event is back, bigger and better than ever.
What makes this event unique in California is that, because the venue is on federal property, consumers are able to taste AND buy wine at this event “Try It and Buy It”. Both cash and carry and shipped sales are permitted by all participating wineries. And more than 6,000 wine enthusiasts will likely be there to get to know you and your wines better and, hopefully, make a purchase. No matter what, you build advocates, collect customer data, and enjoy the fantastic atmosphere on the bay with a view of Alcatraz on the San Francisco Bay.
At past events I have had the pleasure to see hundreds of wineries pouring wines and engaging interested consumers from a very compelling core demographic: 25 – 40 year old, educated, San Francisco Bay Area earners who enjoy drinking wine and learning about it. The more successful wineries who have participated came away with wine sales, email addresses, wine clubs signups, and future tasting room visitors. If you plan to do any major wine tasting events in San Francisco this year, this needs to be at the top of the list.
Because we have worked with the founders of SF Vintners Market for so long, they were nice enough to allow us to offer our winery friends and contacts special Astra Digital pricing on signing up for tables at the show – a 20% discount.
Saturday March 11th
Consumer Tasting: Saturday 4 – 8pm
Sunday March 12th; Sunday 1 – 5pm
Consumer & Trade/Media Admission
I am happy to answer any questions you may have as to why this show should make sense for your winery to attend. Please feel free call or email me.
See you at Fort Mason!