Driving traffic to your e-commerce store is obviously a very important goal when looking at your business, but is it the correct goal to start out with? The answer really depends on how sophisticated your online store is. If it’s lacking in certain areas, your first goal should be about improving it, and making sure it is up to speed with all best practices. Then comes driving traffic to it. But what are the necessary improvements? The following article below by Kane Jamison on Moz.com details 5 easy investments to improve your e-commerce store.