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Digital Marketing Blog - Winery Digital Marketing Agency - Astra Digital

Read articles developed by a Winery Digital Marketing agency located in Napa, CA. Topics range from avoiding marketing mistakes to utilizing best practices.

5 Key Ways to Master Black Friday

Black Friday is just around the corner and there’s no time like the present to prepare. So take 5 minutes, maybe even 10, and take a look at our top 5 ways to set your brand up for success. From planning to executing, here are some points to consider when optimizing your ads this Black Friday.

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Hannah Bornhofen
The One on the Fourth of July

I'm Savannah-Jane, welcome to my  ̶c̶r̶i̶b̶ blog! "Savannah's Quick Sip" is a riveting saga of marketing for California's wine industry through the eyes of an intern from the deep South. Join me as I expose my coworkers, make strange observations, and break down technobabble through sarcasm and Gifs. Ye who enter here, abandon all hope, and pour yourself a glass of wine.

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Savannah-Jane Gilchrist
Facebook Ads that Work

You’re using your data, targeting relevant interests, selecting age ranges and using geo-targeting to the best of your abilities and yet... It doesn’t seem to be working. Let’s take a look at some ways to make your sales funnel successful.

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Hannah Bornhofen
FREE WEBINAR: IT'S NOT TOO LATE FOR A SUCCESSFUL DIGITAL OND

If you haven't started your holiday planning, or even if you are on top of it, let us walk you through some creative ways to grab your customers' attention and increase online traffic and revenue. Join Astra for a FREE webinar on digital marketing for the wine industry on Tuesday, September at 18 a.m. PST.

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5 Steps to GDPR Compliance

So you know you need to be GDPR-compliant, but you’re not sure where to start. We get it - GDPR can be confusing and a little dense. Let us break it down for you in 5 easy to digest steps so that you can continue communicating with your consumers with ease.

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Hannah Bornhofen
The One with the LaCroix

I'm Savannah-Jane, welcome to my  ̶c̶r̶i̶b̶ blog! "Savannah's Quick Sip" is a riveting saga of marketing for California's wine industry through the eyes of an intern from the deep South. Join me as I expose my coworkers, make strange observations, and break down technobabble through sarcasm and Gifs. Ye who enter here, abandon all hope, and pour yourself a glass of wine.

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How to Reach Inactive Subscribers

Emails are a big part of our daily digital diet, but as we know all too well, only some brands manage to consistently win our time and attention in the inbox. So, before it gets to that point, how do you make a compelling case for your brand? Check out our tips below on executing a strategic re-engagement campaign.

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Hannah Bornhofen
The One with the Stat Meetings

I'm Savannah-Jane, welcome to my  ̶c̶r̶i̶b̶ blog! "Savannah's Quick Sip" is a riveting saga of marketing for California's wine industry through the eyes of an intern from the deep South. Join me as I expose my coworkers, make strange observations, and break down technobabble through sarcasm and Gifs. Ye who enter here, abandon all hope, and pour yourself a glass of wine.

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Does SEO Really Matter?

The main goal of SEO is to drive traffic to your website. And more traffic means more revenue… right? So why is it such an afterthought for so many wineries when the truth is that neglecting SEO is like leaving money on the table?

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Hannah Bornhofen