I am often asked the question “how much is too much?” in terms of the frequency of emails, phone calls, or other outreach. We are in an unprecedented pandemic with no real end in sight. So right now, the answer is the limit does not exist, so long as the content is clever, generous, and overall, relevant.
Read MoreAs a citizen of our great country and state, and a longstanding member of the wine industry, I have lived through crises and turbulent business cycles before. We will get through this. But to do so requires a realization that in the near term, we need to pivot whatever strategies we had in place for 2020 and be proactive.
Read MoreWhat happens when the current three-dimensional reality of the winery and wine country experience is disrupted by a natural disaster? Here are 5 tactics to market through all this when you don’t have the strong economic fuel provided by tourism in harvest season.
Read MoreGoogle Tag Manager: One Tool to Rule the Analytics World
Read MoreEmail campaigns have a variety of elements which decide the success or failure of the send itself, and sometimes these elements can be hard to define unless you know what to look for. Was it the subject line that made the email completely fail?
Read MoreTrends are important to be aware of when it comes to marketing, and business as a whole. Knowing what is working and what’s not in your industry, knowing the current statistics, strategies, and best practices – all hold valuable weight. This stands true with content marketing as well, which is the process of creating valuable and relevant content to attract a specific audience.
Read MoreIf you used video in any way, shape, or form within your marketing strategy this year then you probably know the success it can have. With everything from doubling click through rates, to increasing Google front page results, video marketing simply outperforms most other marketing content.
Read MoreLead generation can be tricky in trying to increase conversion rates due to the common methods that many consumers view as spam and try to avoid. The key comes with creativity in the way you go about lead generation and, of course – testing. The following article below by Lindsay Kolowich on moz.com outlines 5 clear and practical lead generation ideas that have a high success rate for increasing conversion rates to your website.
Read MoreAs content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens.
Read MoreThe above is a phrase one hears from elders who wish to pass on their sage advice from lessons learned the hard way. Like other folks, we in the wine industry seem to have no trouble following this maxim, but sometimes it works against us.
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